The Wealth Building Annex: Chris Krimitsos Part 1

Founder & CEO Chris Krimitsos of the Wealth Building Annex shares how he brings business owners together and helps grow their business. Learn about their success stories…

To learn more about the Wealth Building Annex click here. Look out for Part 2 later today…

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PostcardMania Joy Gendusa Interview Part 2

Founder & CEO Joy Gendusa of PostcardMania talks about a 95 point marketing checklist as well as marketing partnerships to access new customer bases…

If you haven’t already, get your 95-Point Marketing Checklist here.

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PostcardMania Joy Gendusa Interview Part 1 of 2

Founder & CEO Joy Gendusa of PostcardMania talks about how she helps business owners grow their business. Find out what her small business marketing methods are in this interview…

To learn more about PostcardMania and to get your 95-Point Marketing Checklist click here.
Look out for Part 2 coming soon…

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Small Business Marketing Interview

This interview takes a look at the power of marketing partnerships and how to gain access to new customer bases. Susan Solovic, founder of SBTV.com talks about how she used this powerful small business marketing strategy.
Enjoy…

To learn more about SBTV.com click here.

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Groupon – A Good Deal?

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For those of you not familiar with Groupon, the company sends daily coupons of local businesses to its members by email. Members who buy a coupon typically get 50% to 70% off on a product/service.
I took a look at their offering and here is my preliminary analysis:

Groupon
Marketing Partnerships

Members who pay for a coupon worth $100 [...]

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Does Your Small Business Marketing Have Heart?

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The days of bombarding customers with messages about products or services are over.
Customers are far more sophisticated because they can consciously select to ignore or stop marketing messages from getting to them.
We are living in the age of “do-not-call” lists, plug-ins that can be downloaded to stop popups, or fast forwarding commercials.
So the question that [...]

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Strategic Alliances or eating your cake both ways

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I’m always fascinated about how effective small business marketing partnerships/joint ventures/strategic alliances (whatever you want to call it) can be.
It is like sharing a cake and still being able to eat it both ways.
Do you know of another marketing strategy that…

is very easily established,
increases sales,
expands your customer base way beyond its current limits,
is far [...]

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Marketing Partnerships: No business is an island

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Did you know that partnering up with another business could be the best thing you ever did for the future of your company?
Small business owners often do not realize the huge opportunity for growing their business and increasing their profits through marketing partnerships.
The road to entrepreneurship does not have to be lonely.
What I am talking [...]

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Small Business 2009

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For a small business, 2009 may have been a difficult year given the numerous challenges faced by local and global economies. Unemployment levels are at historically high levels. Additionally, many companies are hesitant to hire new employees given the uncertainty. In 2009, more companies were not only making job cuts but they were also cutting [...]

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Why Traditional Advertising Doesn’t Work Anymore

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Pick up a newspaper or local magazine that you receive each month and look at the ads. What do you see?
A listing of services, business name, tag line, a nice graphic and sometimes an offer.
Most business owners think of advertising in one of two ways:
1) Put your company (name) in front of a lot of [...]

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